Role of technology:

Today`s technology has made the small business marketing to sore at a very high speed and efficiency. The technology has made the process of small business marketing faster, this is because the information can be sent to the customer either let it be a person or another firm, the information can be sent to them in a second. Technology has made it more efficient, this is because storage and retrieval of data in digitized form is lot easier, faster and virtually with no loss even over a long period of time. Small business marketing has been enhanced by technology for it also helps the marketing executives to rely the information in more persuasive and authoritative manner. Use of technology in marketing will also kindle a sense of trust in the heart of the customers. Before the mass usage of World Wide Web the transfer of information took days and in some remote cases it took nearly a month. This delay in travel of the data has caused huge losses in many companies.